Privacy Policy

Last updated: June 7, 2026

1. What Reportly does

Reportly is an automated reporting tool. It reads analytics data from Google Analytics 4 (and optionally Google Search Console) on your behalf and delivers formatted reports to email recipients you specify. Reportly does not sell data, run ads, or share your data with any third party except those required to operate the service.

2. Data we collect

  • Account data: your email address and agency name, collected at sign-up.
  • Google OAuth tokens: access tokens and refresh tokens that allow Reportly to read GA4 and GSC data on your behalf. These are stored encrypted via Nango.
  • GA4 / GSC metrics: sessions, users, page views, and related metrics fetched at report time. We do not store raw GA4 data beyond what is needed to render the current report.
  • Billing data: payment is handled entirely by Stripe. We store only your Stripe customer ID — never card numbers.
  • Usage data: reports sent, clients added, plan tier. Used to enforce plan limits and improve the product.

3. How we use your data

  • To generate and deliver automated analytics reports.
  • To manage your subscription and enforce plan limits.
  • To send transactional emails (report delivery, billing receipts) via Resend.
  • We do not send marketing emails without your consent.

4. Third-party services

Reportly uses the following sub-processors:

  • Neon — managed Postgres database (EU and US regions).
  • Nango — OAuth credential storage and token refresh.
  • Resend — transactional email delivery.
  • Stripe — subscription billing.
  • Vercel — application hosting and serverless functions.
  • Google Analytics / Search Console APIs — read-only data access.

5. Data retention

We retain your account data for as long as your account is active. When you delete your account, all agency data, client records, and OAuth credentials are permanently deleted within 30 days.

6. Your rights

You can export your data, correct inaccuracies, or delete your account at any time from the profile page. For any other request, email us at privacy@userecap.com.

7. Cookies

Reportly uses a single session cookie for authentication. We do not use tracking cookies or third-party advertising cookies.

8. Changes to this policy

If we make material changes we will notify you by email and update the date above. Continued use of the service after changes take effect constitutes acceptance.

9. Contact

Questions? Email privacy@userecap.com.