Looker Studio alternative
The Looker Studio alternative built for client reporting. Connect once, set a schedule, and a branded report goes to every client automatically, with no dashboard to build, maintain, or explain.
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It's free, flexible, and powerful, but it's a tool, not a system. You still design a report for every client, wire up the connectors, keep them from breaking, and remember to send each one. For one client that's fine. For a roster, it's a recurring tax on your most billable hours. Reportly removes the building and the remembering: connect a client once, and the branded report sends itself on schedule, forever.
| Capability | Reportly | Looker Studio |
|---|---|---|
| Built for | Branded client reports, done for you | Custom dashboards & BI (general-purpose) |
| Setup per client | ~5 min: connect once, pick a schedule | Design and lay out each report yourself |
| Sending reports | Branded report emailed automatically on schedule | Scheduled PDF email, once you've built & wired it |
| Branding | Your logo, colors & domain, so it looks in-house | Limited; reports carry the Google-tool look |
| Maintenance | Handled: token refresh, API changes, auto-retry | You maintain connectors and templates |
| Client experience | A clean report in their inbox, no login | An interactive dashboard (often needs access) |
| Learning curve | None; opinionated on purpose | Real; it's a full BI tool |
| Price | $49/mo (founder pricing) | Free |
| Best for | Agencies that want results, not dashboards | Analysts building custom, interactive dashboards |
Looker Studio is a trademark of its respective owner. Comparison reflects typical agency client-reporting workflows.
One OAuth click pulls live GA4 data. Reportly handles token refresh, API changes, and rate limits, so you never rebuild a broken report again.
Add your logo and brand color once. Every client gets a report that looks in-house, emailed on the schedule you pick: weekly, monthly, or quarterly.
Clients get a clean summary they actually read, with every metric showing its number and direction. No logins, no 'is that good?', no dashboard to explain.
The math most agencies skip
Whatever you pay for software, building and sending a report for every client every month runs about 2 hrs each. Across 10 clients at $75/hr, that's $1,500/mo of your time, to do by hand what Reportly automates for $49.
If you use Looker Studio to send clients a recurring report, yes. Reportly replaces the build-and-send work entirely and automates it. If you need deep, interactive, custom BI dashboards for internal analysis, Looker Studio is still the better tool for that job.
No. Reportly pulls live from GA4, the same source Looker Studio uses. The numbers match each client's own dashboard. Nothing moves or gets re-keyed.
Looker Studio costs $0, but building and maintaining a report for every client every month costs your most expensive resource: billable time. At ~2 hrs per report across 10 clients, that's roughly $1,500/mo of your time. Reportly does it for $49.
No. The report lands in their inbox as a branded email and PDF. There's nothing for them to log into, learn, or get access to.
Plenty of agencies do: Looker Studio for ad-hoc deep dives, Reportly for the recurring client-facing report that has to go out on time, every time, without you.
Compare Reportly to other reporting tools
Connect your first client free. Watch the branded report send itself, then never build one by hand again.
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