Supermetrics alternative
The Supermetrics alternative for agencies that want a branded client report sent automatically — without building a data pipeline, maintaining a spreadsheet, or designing a Looker Studio template.
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Supermetrics is the industry standard for pulling marketing data into spreadsheets, Looker Studio, and BI tools. But it's a connector, not a reporting system — you still have to build the report, format it, and send it. That's hours of work per client, every month. Reportly skips the pipeline entirely: connect directly to GA4, and a branded report goes to every client's inbox on schedule, with nothing else to build.
| Capability | Reportly | Supermetrics |
|---|---|---|
| What it does | Pulls data, builds report, sends it automatically | Moves data into spreadsheets and BI tools |
| Report delivery | Branded report emailed on schedule, automatically | You build and send the report after the data arrives |
| Setup per client | ~5 min: connect once, pick a schedule | Configure connectors, build templates, set up sends |
| Tools required | None — Reportly is the whole system | Needs Sheets, Looker Studio, or another BI tool |
| Maintenance | Handled: token refresh, API changes, auto-retry | You maintain connectors and report templates |
| Pricing | Flat $49/mo (founder pricing) | Per connector or subscription, plus the cost of downstream tools |
| Best for | Agencies that want the report sent for them | Teams building custom data pipelines and BI workflows |
Supermetrics is a trademark of its respective owner. Comparison reflects typical agency client-reporting workflows.
One OAuth click pulls live GA4 data. Reportly handles token refresh, API changes, and rate limits, so you never rebuild a broken report again.
Add your logo and brand color once. Every client gets a report that looks in-house, emailed on the schedule you pick: weekly, monthly, or quarterly.
Clients get a clean summary they actually read, with every metric showing its number and direction. No logins, no 'is that good?', no dashboard to explain.
The math most agencies skip
Whatever you pay for software, building and sending a report for every client every month runs about 2 hrs each. Across 10 clients at $75/hr, that's $1,500/mo of your time, to do by hand what Reportly automates for $49.
For the job of sending clients a recurring branded report, yes — and Reportly does it in fewer steps. Supermetrics is a data connector; you still need to build the report after. Reportly does the whole job end-to-end. If you use Supermetrics for complex multi-source data pipelines or internal BI, that's a different workflow.
Because Supermetrics gets the data to your spreadsheet — but you still have to build the report, format it, and send it every month. Reportly removes that recurring work entirely.
GA4 today. One OAuth connection per client, and Reportly handles token refresh, API changes, and retries automatically.
A branded email and PDF with your logo, your colors, and every key metric with its number and direction. Nothing to log into.
At ~2 hours per report across 10 clients, that's 20 hours a month — roughly $1,500 of billable time at $75/hr. Reportly does it for $49.
Compare Reportly to other reporting tools
Connect your first client free. Watch the branded report send itself, then never build one by hand again.
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